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Vivo becomes the Official Sponsor of FIFA World Cup Qatar

Smartphone manufacturer Vivo has announced that it has become the official smartphone and sole official smartphone industry sponsor of the FIFA World Cup Qatar 2022TM.

As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022™, vivo will connect international football fans who are as passionate about the beautiful game as vivo through its cutting-edge smartphone technology and celebrate every exciting moment.

Vivo signed a six-year sponsorship deal with FIFA in 2017 and this year’s event in Qatar will be the second World Cup sponsored by vivo, following FIFA Confederations Cup 2017TM, FIFA World Cup Russia 2018TM and FIFA Arab Cup Qatar 2021TM.

In the case of football events, Vivo also sponsored UEFA EURO 2020™. Vivo remains committed to supporting the development of football through various football sponsorships.

As one of the oldest sports, soccer is extremely popular around the world. It embodies teamwork and pursuing the same result to achieve one goal.

Regardless of race, gender or age, football always has the power to bring people from different cultural backgrounds together to build strong bonds and break down barriers.

Vivo started its globalization journey in 2014 and now covers more than 60 countries and regions around the world. vivo has always been consumer oriented and committed to using innovative technologies to provide superior smartphones and other products to users around the world.

By building global connections, Vivo is highly recognized for offering users a comfortable and superior experience that brings technological innovation.

Together with an expected FIFA World Cup Qatar 2022™ global audience of 5 billion and more than 400 million Vivo users worldwide, vivo and FIFA look forward to connecting with audiences around the world through a shared passion for football.

Vivo believes that the development of sports and technology share a similar philosophy – to enable people to live a better life through continuous breakthroughs and innovations.

Through its sponsorship, Vivo will play an integral role in helping FIFA host an open and inclusive event for people around the world.

As the only official sponsor of FIFA World Cup Qatar 2022TM in the smartphone industry, Vivo would like to invite global users and football fans to capture wonderful moments and spread happiness among family and friends.

“Football has the power to bring people together. vivo believes that innovation can help soccer fans build a community and share exciting World Cup experiences with everyone around the world, whether they are watching the matches in a soccer stadium or enjoying the experience from afar,” said Spark Ni, senior vice president and head. Marketing Officer at Vivo.

During the FIFA World Cup Qatar 2022™, vivo will provide FIFA World Cup staff with high-end flagship smartphones to complete preparations with cutting-edge technology and support the successful hosting of the World Cup.

Vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022™ to enhance the celebrations. Through this campaign, vivo hopes to recreate beautiful and powerful moments and show the courage of people who face challenges.

The campaign is believed to empower people around the world to express themselves through their love for football and the FIFA World Cup Qatar 2022™.



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