inDrive, a leading ride-hailing company, has joined forces with Vlektra, a cutting-edge electric vehicle (EV) manufacturer. This strategic partnership is set to revolutionize Pakistan’s transportation landscape by introducing electric bikes into inDrive’s fleet.
This collaboration is not just a milestone for inDrive but a historic moment for Pakistan’s ride-hailing industry. inDrive takes the lead as the first company in the country to integrate EVs, a significant step towards combating pollution and fostering a greener mode of travel. Roman Ermoshin, Director of the APAC region at inDrive, expresses excitement about this commitment to sustainability, stating, “This partnership signifies our concerted effort to introduce electric bikes, driving a significant shift towards a cleaner, more eco-conscious future in the region. Together, we’re pioneering change in sustainable transportation.”
Fatiq Bin Khursheed, Co-founder of Vlektra, echoes this sentiment, emphasizing the pioneering nature of the move. “Vlektra’s partnership with inDrive heralds a pioneering move in Pakistan’s ride-hailing landscape, introducing electric vehicles for sustainable mobility. This collaboration embodies innovation, setting a new eco-conscious standard in the region.”
Beyond the introduction of EVs, inDrive has taken a step further by launching an awareness campaign. The campaign, featuring a contest, aims to educate the public about the benefits of EV technology and environmental sustainability. The contest offers free EV bikes to the best-performing drivers, fostering not just a shift towards sustainable transportation but also raising awareness about the positive impacts of embracing EVs.
This strategic partnership between inDrive and Vlektra is poised to set a precedent in the transportation industry. By introducing EV bikes and conducting educational initiatives, they’re steering Pakistan towards a cleaner, more sustainable future.
About inDrive: InDrive, founded in 2013, is a global ride-hailing platform operating in over 450 cities across 46 countries. Offering a safe and convenient alternative to traditional taxis, inDrive employs a unique algorithm that sets fares based on real-time demand and market conditions, ensuring a fair and transparent pricing system for passengers and drivers alike.
About Vlektra: Vlektra, established in 2021, is a Pakistani startup dedicated to revolutionizing the transportation landscape. Committed to reducing Pakistan’s carbon footprint, Vlektra provides eco-friendly and sustainable electric vehicle solutions. Their innovative EV technology encompasses a range of electric bikes and scooters designed for urban commuting and everyday use.
