Tuesday, July 23, 2024
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PM Shehbaz Sharif Introduces ‘Salam Pakistan’

In a significant move towards amplifying Pakistan’s tourism potential, Prime Minister Shehbaz Sharif inaugurated the country’s first-ever tourism brand, ‘Salam Pakistan,’ alongside a comprehensive e-portal. The launch ceremony held in Islamabad underscored the government’s commitment to showcasing Pakistan’s cultural and natural diversity on the global stage.

With fervor and optimism, PM Sharif emphasized that Pakistan possesses untapped potential as a captivating tourist destination. He expressed his determination to collaborate with countries known for their prowess in tourism, culture, and handicrafts, urging them to spotlight Pakistan’s vibrant and diverse tourism sector. The introduction of the Salam Pakistan brand and e-portal is poised to captivate international tourists, enticing them to explore the nation’s myriad offerings.

In his address, PM Sharif lauded the abundance of natural resources and breathtaking beauty nestled in Pakistan’s northern regions. He recognized the potential of harnessing these gems to drive the economy through tourism opportunities, creating a win-win scenario for both visitors and the country.

The newly launched e-portal emerges as an invaluable resource for travelers. It features detailed information about the top 20 tourist destinations in Pakistan, a treasure trove encompassing renowned sites like K2, Gwadar, Ziarat Valley, and more. This platform offers tourists a comprehensive guide to beaches, waterfalls, nature and landscape, festivals, spiritual tourism, and eco-tourism, simplifying the process of exploring Pakistan’s mesmerizing landscapes.

The ‘Salam Pakistan’ initiative signals a bold step towards transforming Pakistan into a preferred travel destination. By harnessing the power of branding and technology, the country’s tourism potential is set to take center stage, inviting adventurers and culture enthusiasts from around the world to experience the unparalleled beauty and diversity that Pakistan has to offer.



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