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HomeBusinessSega's $775 Million Acquisition of Angry Birds Developer Rovio Entertainment

Sega’s $775 Million Acquisition of Angry Birds Developer Rovio Entertainment

Sega, a Japanese video game company, has announced its acquisition of Rovio Entertainment, the developer of the popular mobile game, Angry Birds. This deal is valued at around $775 million and is expected to be finalized by September 2023. The acquisition will help Sega expand its reach in the mobile gaming market, utilizing the experience of Rovio Entertainment.

The President and CEO of Sega Sammy Holdings expressed excitement about the deal, stating that it has been a long-term goal for Sega to accelerate its expansion in the mobile gaming field. He mentioned the high potential of the mobile gaming market, and how Rovio’s expertise in the field can benefit Sega in the long run.

On the other hand, Rovio Entertainment, which has mainly focused on mobile gaming, will now have the opportunity to expand its games to other devices, thanks to Sega’s resources. The press release by Sega mentioned its intention to help Rovio expand its platform beyond mobile gaming.

Rovio Entertainment, founded in Finland in 2003, has over 5 billion downloads on the play store and generated a revenue of 272.3 million in 2020, making it one of the biggest mobile gaming companies in the world. The company’s success is largely attributed to its flagship game, Angry Birds, which has become a global sensation. The game has spawned a series of titles, such as Angry Birds 2 and Angry Birds Dream Blast, and has become a pop culture icon.

The acquisition of Rovio Entertainment by Sega is expected to have a significant impact on the mobile gaming industry. It could lead to a more diverse range of games being developed, as well as more collaboration between game developers. With Sega’s resources and Rovio’s expertise, the future of mobile gaming looks promising.

In conclusion, Sega’s acquisition of Rovio Entertainment is a major development in the gaming industry. The deal will help Sega expand its reach in the mobile gaming market and provide Rovio Entertainment with the opportunity to expand its games beyond mobile devices. The future of mobile gaming looks bright, and we can expect to see more innovative games in the coming years.

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