Youmna Rizvi has been appointed as the new Head of Marketing for OPay Pakistan. She announced her decision to join OPay in a LinkedIn post.
With more than ten years of experience working as a marketing expert supporting companies in making business decisions and significant experience in P&L management, marketing mix management, and new business channels from working with various sectors in Pakistan.
In addition to traditional marketing management positions at companies such as Lotte Kolson, Dawlance, Unity Foods, and others. She also served as Director of Marketing at Pakistan’s first BNPL fintech startup, QisstPay, where she helped it become a household name within its first six months of operation.
About OPay:
OPay is a startup that helps people get more out of their money by offering smart financial services such as payment gateways, payment wallets and POS solutions. The company was founded in 2018 in Beijing, China. The company found early success in markets such as Africa.
CrunchBase reports that the company has raised $570 million to date and is currently valued at $2 billion. The company competes with Paymob on POS systems in Pakistan, according to an article on bRecorder 30,000 out of 2.5 million retailers have POS machines installed. The potential for growth is huge. For this to happen, strong regulatory pressure is required – both from the SBP and federal and provincial tax authorities.
