Foodpanda, Asia’s largest food and grocery delivery platform outside of China, has officially launched Panda Ads, a suite of advertising technology (AdTech) and marketing solutions. First launched as a proof of concept in 2021, Panda Ads provides advertising opportunities for brand partners to help brands reach millions of digitally native customers across traditional channels.
With the launch, foodpanda will introduce a new set of integrated advertising capabilities, including the foodpanda app, digital marketing resources and a new partnership program.
The global market potential of AdTech is estimated to be USD 1 trillion by 2030. Foodpanda’s parent company, Delivery Hero, predicts that its AdTech services will generate over €2 billion by 2024/25. Through Panda Ads, foodpanda aims to help brands increase awareness and reach, improve sales conversions, increase brand awareness and increase sales.
As an integrated advertising solution, Panda Ads offers a full range of advertising options, from static or carousel images to videos and lead-generating ads. Brands can also leverage foodpanda’s social media channels to form collaborative partnerships across foodpanda’s industry.
Promotional campaigns are designed and managed directly on foodpanda’s platform, allowing for faster execution. Ads will appear on foodpanda’s platform just two weeks after the campaign is approved. This is faster than industry standards. Ad assets also have the highest visibility on order tracking pages and capture consumer attention for a long time , resulting in video ad completion rates of 70 to 80. percent rating. Advertisers use her Panda Ads to customize campaigns and integrate a variety of solutions, from in-app advertising to digital marketing channels, depending on their unique goals.
