Zong’s new YouTube Shorts challenge featuring Hasan Raheem is taking Pakistan by storm. In partnership with YouTube, Zong invites everyone to show off their dancing skills with YouTube Shorts. Many influencers took up the challenge. Fans, inspired by them and excited by the shout out from Hasan, also flocked to YouTube Shorts to attend the virtual event.
The TVC for the same includes unique elements of the singer’s musical identity that fans have come to know. Anyone can join the challenge by posting a video of themselves dancing to the tune of the TVC with the hashtags #ZongShorts, #HassanZongChallenge, #DigitalHoJao, #LetsGetDigital and #Zong4G.
In return, they get a chance to be engaged to a young superstar. To learn more about how you can participate, visit the Zong website.
The dance challenge is a unique approach to promote Zong’s new YouTube offering, which allows customers to use the video streaming platform for just Rs. 2 per hour for the whole day. Customers can subscribe to this offer up to 2x in a single day for an entire month. It is important to note that Zong also became the first brand to partner with YouTube, the world’s largest video viewing platform.
