In today’s world, economic empowerment and financial inclusion are critical factors for driving societal progress and gender equality. Recognizing this, Mobilink Bank has joined forces with the United Nations Entity for Gender Equality and the Empowerment of Women, Pakistan (UN Women Pakistan), to make a significant impact on Pakistan’s socio-economic landscape.
Championing Gender Empowerment
Half of Pakistan’s population consists of women, yet they often face significant barriers when it comes to accessing financial services and opportunities. Mobilink Bank’s collaboration with UN Women Pakistan aims to address this imbalance, creating equal opportunities and enabling women to access essential financial services. The ultimate goal? To promote women’s empowerment and contribute to nationwide economic development.
A Digital Operator’s Vision
Mobilink Bank is part of the VEON group, a global digital operator with a mission to provide converged connectivity and online services across seven countries. VEON’s digital operator strategy is changing lives by increasing digital inclusion and driving economic growth in regions that are home to over 8% of the world’s population.
A Unified Mission Begins
The partnership between Mobilink Bank and UN Women marks the beginning of a unified mission. Together, they are dedicated to strengthening financial services for women while fostering inclusivity in the financial landscape. The core objective of this partnership is to support women-led small and nano enterprises through tailored capacity-building initiatives.
Empowering Through Economic Programs
Mobilink Bank and UN Women will launch economic empowerment programs, aligned with their respective mandates, with a special focus on addressing the financial challenges faced by female entrepreneurs. With a gender-responsive strategy at its core, Mobilink Bank is committed to ensuring that all its products and services champion inclusivity.
A Commitment to Change
During a recent event, Haaris Mahmood Chaudhary, the Chief Operating Officer (COO) of Mobilink Bank, emphasized the organization’s central mission of expanding access to financial services. He highlighted their commitment to empowering women entrepreneurs and women-led small enterprises. Their Women Inspirational Network (WIN) program, which has already positively impacted the lives of more than 2,500 women, serves as a testament to their dedication.
Mr. Chaudhary also underlined the significance of their collaboration with UN Women, expressing their unwavering determination to drive substantial and beneficial change within the digital financial ecosystem.
A Vision of Equality
Ms. Sharmeela Rassool, Country Representative of UN Women Pakistan, shared her delight in cooperating with Mobilink Bank. She emphasized the alignment of this partnership with UN Women’s vision of advancing gender equality and women’s empowerment, particularly in the realms of economic and financial inclusion.
By joining forces, Mobilink Bank and UN Women Pakistan aim to drive impactful change and create opportunities for women to thrive as entrepreneurs and leaders in their communities.
Closing Thoughts
Mobilink Bank has consistently demonstrated its commitment to promoting financial inclusivity. Through strategic partnerships, robust financial literacy campaigns, and innovative empowerment initiatives, the bank is making significant strides in addressing the gender gap in financial inclusion. Together with UN Women Pakistan, they are paving the way for a more inclusive and equal financial landscape in Pakistan.
