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Visit Dubai and Real Madrid Forge a Decade-Long Global Partnership

Visit Dubai and Real Madrid Club de Fútbol have announced a groundbreaking collaboration that is set to redefine the worlds of sports and tourism. This monumental agreement brings together two brands with shared values, ambitions, and an unwavering dedication to excellence and innovation.

The partnership, which spans multiple years, holds the promise of an array of thrilling activations, special fan moments, and unique experiences that will captivate the hearts of Dubai and Real Madrid fans worldwide. This alliance is not just about the merging of logos; it’s a powerful platform that will fuel growth and open new horizons for both institutions. It also stands in harmony with Dubai’s ambitious vision, as outlined in the recently unveiled Dubai Economic Agenda – D33.

At the core of this extraordinary collaboration is the recognition that both Dubai and Real Madrid are leaders in their respective domains. Dubai, a city known for its progressive outlook and relentless pursuit of excellence, is on a mission to cement its position among the top three global cities. On the other hand, Real Madrid, the world’s greatest football club, has a legacy of excellence that is revered by millions.

Launching this October, this partnership is set to encompass both Real Madrid’s First Men’s and Women’s Football Teams. It will bring a taste of Dubai to the iconic Santiago Bernabéu, offering fans unforgettable experiences and services that are nothing short of world-class.

The official sealing of this historic partnership took place at the legendary Sala de Juntas in Ciudad Real Madrid. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, presided over this momentous occasion, with the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, a Real Madrid legend and Director of Institutional Relations.

Emilio Butragueño, Director of Institutional Relations of Real Madrid, expressed his pride in this partnership, saying, “We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”

Issam Kazim, CEO of DCTCM, added his thoughts, saying, “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team to reaffirm Dubai globally as the best city to visit, live, and work in.”

Dubai’s commitment to strong public and private sector relations has been pivotal to its success, and this collaboration with Real Madrid builds on a longstanding partnership that Emirates established in 2011. The timing is impeccable as it coincides with the upcoming Real Madrid-themed Park at Dubai Parks and Resorts, the largest theme park destination in the Middle East. This exciting addition will further enrich Dubai’s diverse range of attractions.

The park, set to be the world’s first Real Madrid theme park, will feature a host of Real Madrid-themed attractions, including a museum, amusement rides, football skill games, and official Real Madrid merchandise outlets. It promises an immersive experience that will delight fans of all ages.

As this remarkable partnership takes flight, it embodies the values of excellence, leadership, talent, and innovation that both Dubai and Real Madrid hold dear. Together, they aim to achieve unparalleled success and, in doing so, showcase to the world the indomitable spirit of Dubai and Real Madrid. The stage is set, and the world is watching as these two giants embark on an extraordinary journey together.



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