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Samsung to Develop Advanced AI Service After Banning ChatGPT

Samsung Electronics is making significant strides in the field of artificial intelligence (AI) by developing its own advanced AI service. This service will cater to the company’s specific requirements for data retrieval, document translation, and word processing. The decision to create an in-house AI solution is from concerns about potential leaks of critical technological information. This caused Samsung to impose a ban on the use of third-party tools like ChatGPT by its employees.

Advanced AI Service by Samsung

The Device Solutions (DS) division of Samsung, responsible for its semiconductor business, is at the forefront of this development. The division aims to launch a Large Language Model (LLM) that surpasses the capabilities of existing models such as GPT-3.5. By harnessing the power of generative AI, Samsung intends to convert innovation into practical solutions. The company plans to implement managed AI systems within Samsung-controlled organizations. Basic services are expected to be available in December of this year, with advanced AI service based on enterprise knowledge.

These initiatives will allow Samsung to optimize procurement processes, reduce costs, and acquire expertise in various areas. The technology will facilitate the generalization and translation of production and technology data, document creation, and organization of customer feedback.

Samsung’s response to the growing demand for generative AI systems like ChatGPT demonstrates its commitment to addressing industry needs. To mitigate the risk of leaks, Samsung has enforced restrictions on the use of ChatGPT within the company.

Data Leakage by Using ChatGPT

According to The Korea Times, the DS division has limited the amount of text that can be uploaded to ChatGPT. This implementation is due to instances of employees uploading confidential internal source code, resulting in information leaks in March. The Device Experience (DX) division, responsible for household appliances and smartphones, has completely prohibited the use of third-party generative AI on company PCs since May. DX is also exploring its own solution for translation, document summarization, and software development support, although specific plans have yet to be announced.

Samsung Electronics has taken a proactive approach to meet the rising demand for generative AI systems while mitigating the risk of sensitive information leakage. By developing its own advanced AI service, the company aims to provide employees with powerful tools for data retrieval, document translation, and word processing that are tailored to its specific organizational needs.

The decision to ban the use of ChatGPT within the company reflects Samsung’s dedication to safeguarding valuable technological information. By discouraging employees from relying on third-party tools, Samsung can maintain greater control over data security.

Moreover, the implementation of managed AI within Samsung-controlled organizations will revolutionize various aspects of the company’s operations. From translating production to analyzing market trends and customer feedback, the advanced AI service will automate numerous tasks. This will allow employees to allocate their time and resources to higher-value activities.



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