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UK’s Top 10 Social Media-Obsessed Cities Revealed

A recent study by entertainment experts, PlayOJO, unveils the top ten most social media-obsessed cities in the UK. The results indicate that Norwich takes the lead, with an impressive 215,775 social media searches per 100,000 residents. Wrexham follows closely behind with 209,206 searches, while Liverpool secures the third spot with 195,037 searches.

Here are the top ten UK cities that are most obsessed with social media:

Rank City Population Searches per 100k
1 Norwich 143,118 215,775
2 Wrexham 65,692 209,206
3 Liverpool 484,488 195,037
4 Bath 94,782 186,135
5 Manchester 549,853 185,204
6 Bristol 467,099 184,881
7 Inverness 46,870 183,556
8 Hereford 63,024 175,561
9 Birmingham 1,142,494 171,621
10 Cambridge 144,714 171,391


The study analyzed Google searches for popular platforms such as Instagram, Facebook, TikTok, Twitter, YouTube, Snapchat, Pinterest, Reddit, and LinkedIn over the past year. Interestingly, London, the UK’s most populous city, ranks 25th on the list with 131,000 searches per 100,000 residents. On the other end of the spectrum, Wakefield emerges as the city least interested in social media, with just over 14,000 searches per 100,000 people.

The findings shed light on the growing impact of social media in our daily lives, with Birmingham, Bristol, and Manchester also among the top five most social media-engaged cities. This study underscores the significance of social media platforms in fostering connectivity and shaping modern communication patterns across different regions in the UK.



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