In a groundbreaking move, Bisleri, India’s premier mineral water brand, proudly introduces Deepika Padukone as its inaugural global brand ambassador in the vibrant new campaign, Bisleri #DrinkItUp. This collaboration signifies not just a union of celebrity and brand but a celebration of hydration with an infusion of excitement and fun.
The campaign’s star-studded ad film captures Deepika Padukone grooving to a contemporary rendition of the iconic song ‘Jhoom Jhoom Jhoom Baba’ while savoring the refreshing essence of Bisleri water. Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd., expressed enthusiasm about the partnership, stating, “We are thrilled to have Ms. Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we are able to show our brand evolving with modern times.”
Deepika Padukone, renowned for her versatility and commitment to excellence, shared her excitement about the collaboration, stating, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing, and the Bisleri #DrinkItUp campaign celebrates just that.”
Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd., emphasized that the #DrinkItUp campaign is a significant leap towards contemporizing the brand, fostering increased brand affection, and sparking engaging conversations with consumers.
The campaign, shot by Nirvana Films and directed by acclaimed director Prakash Verma, will be showcased across various platforms, including television, digital media, Out-of-Home advertising, delivery vehicles, influencer engagement, OTT platforms, and more. Deepika Padukone’s association with Bisleri extends to product packaging, ensuring a cohesive brand experience.
With a legacy spanning over 50 years, Bisleri International Pvt. Ltd. has evolved into one of India’s largest premium beverage businesses. Boasting 128 operational plants and a robust distribution network, Bisleri maintains its commitment to providing consumers with pure, safe, and healthy water through a stringent process of 114 quality tests and a 10-stage purification.
As Bisleri ventures into a new chapter with Deepika Padukone as its global brand ambassador, the #DrinkItUp campaign promises not just a refreshing sip but an immersive and engaging experience for consumers, reinforcing the brand’s core values of goodness, trust, and purity. Stay tuned as Deepika and Bisleri redefine the art of hydration, one sparkling campaign at a time.
