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WALEE Introduces a New Digital Experience for PSL Fans

Exciting news for cricket enthusiasts! WALEE, Pakistan’s leading Creator Media and Social Commerce platform, has secured the digital live streaming rights for the highly anticipated Pakistan Super League (PSL) Seasons 9 and 10. In a remarkable turn of events, WALEE outbid established media players, promising to revolutionize the digital experience for the 130 million-strong PSL fanbase.

Ahsan Tahir, CEO of WALEE, expressed the company’s ambitious vision, stating, “Our goal is to create an unmatched streaming experience for Seasons 9 & 10. As Pakistan’s leading MarTech company, we saw the digital ecosystem stumble and fumble with sustaining the Live experience in the past seasons of PSL. Our team is extremely passionate about elevating the LIVE experience, creating immersive activations, and exciting new engagement features for Pakistani fans. This underscores our dedication to establishing an elevated benchmark for Live streaming in Pakistan.”

Anticipation is building as PSL Seasons 9 and 10 promise to introduce unprecedented features and innovations, reshaping the digital sports entertainment landscape. Interactive storytelling and tech-fueled exploration are on the agenda, setting the stage for the future of sports streaming. Ahsan Tahir added, “Soon we will be announcing our platforms and streaming partners. With 60% of Pakistan being digitally savvy, we believe the time is right to bring in strong new platforms and introduce new monetization opportunities for the team owners as well.”

Ali Imran Memon, SVP Creator Media & Marketing at Walee, emphasized their commitment to delivering a game-changing cricket streaming experience. “We’re not just starting over; we’re changing how Pakistanis consume cricket digitally. Being proudly Pakistani, we will ensure that fans not only get a world-class CDN, low-latency streams, and superior technical infrastructure but also experience never-seen-before LIVE engagement features and digital native content from players, teams, and fans.”

About Walee:

Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications. Stay tuned for an unparalleled cricket streaming experience brought to you by WALEE in PSL Seasons 9 and 10!



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