Fatima Fertilizer, a prominent player in Pakistan’s fertilizer manufacturing industry, has embarked on a transformative journey in collaboration with Mastercard, a global technology company specializing in digital payments. The recently signed agreement between the two entities aims to revolutionize Pakistan’s agricultural landscape by promoting financial inclusion and modernizing payment transactions within the farming community.
The primary objective of this strategic partnership is to bolster the nation’s food security by enhancing the efficiency and productivity of the agricultural sector. Fatima Fertilizer and Mastercard are committed to introducing cutting-edge technologies and innovative practices that can uplift the economic well-being of farmers while contributing to a more secure and stable food supply for the country.
Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, emphasized the company’s dedication to modernizing the agricultural sector and empowering farmers through financial inclusion. This collaboration with Mastercard signifies a pivotal step towards achieving social and economic prosperity for Pakistani farmers and reinforces their crucial role in safeguarding the nation’s food security.
Arslan Khan, Vice President and Country Business Manager, Pakistan at Mastercard, highlighted the company’s long-standing commitment to driving financial inclusion and digital transformation in Pakistan. He emphasized that the collaboration with Fatima Fertilizer aligns with Mastercard’s global mission to bring millions of micro, small, and medium enterprises (MSMEs) into the digital economy by 2025, contributing to the Sustainable Development Goal (SDG) 2: Zero Hunger.
The partnership between Fatima Fertilizer and Mastercard signifies a crucial milestone in advancing the financial well-being of Pakistani farmers and strengthening the agricultural supply chain. By introducing digital payment solutions and fostering financial inclusivity, the collaboration aims to drive growth, efficiency, and prosperity in Pakistan’s vital agricultural sector.
