n a groundbreaking collaboration, Daraz, Pakistan’s leading e-commerce platform, has joined forces with global payments technology company Visa to introduce the country’s first-ever co-branded cards designed specifically for e-commerce usage. This strategic partnership is poised to reshape the landscape of online shopping in Pakistan by combining Daraz’s commitment to a secure digital shopping environment with Visa’s advanced technological solutions.
The launch of these co-branded cards represents a significant step toward enhancing the online shopping experience and promoting financial inclusion across Pakistan. With Daraz’s extensive user base of 34 million monthly active users, this initiative aims to facilitate access to banking services and propel the nation towards a more cashless economy. The move aligns with Pakistan’s vision of a digital-first economy, making digital commerce more accessible, secure, and rewarding for consumers.
These innovative cards will offer exclusive benefits, including discounts, shopping offers, and privileges for selected services. As with all Visa cards, consumers can expect secure, quick, and seamless transactions. The solution is particularly impactful for consumers who still rely on cash-on-delivery payments, as it provides simplified processes and digital onboarding for a more secure and convenient online shopping experience.
Ehsan Saya, Managing Director of Daraz Pakistan, expressed excitement about the launch, stating, “This marks a significant milestone for Daraz and the digital landscape of Pakistan. Our partnership with Visa to launch the co-branded cards reinforces our commitment to enhancing the online shopping experience. It’s about bridging the gap between traditional and digital commerce, fostering financial inclusion, and driving Pakistan towards a more digitized, cashless future.”
Umar S Khan, Country Manager for Pakistan and Afghanistan at Visa, emphasized the strategic design of the co-branded card to tap into Pakistan’s growing e-commerce market. He stated, “Our co-branded card with Daraz is strategically designed to tap into this potential. It will offer convenience and value to the growing online shopper demographic in the country and serves as a tool for financial inclusion, enabling more citizens to participate in the digital economy.”
As Pakistan’s e-commerce market continues to expand, this collaborative initiative between Daraz and Visa is poised to play a pivotal role in driving the growth of online shopping and advancing financial inclusion in the country.
