Nani.pk is a developing startup that specifically targets Pakistani mothers. The initiative is preparing for its upcoming soft launch this weekend. Bushra Latif is behind the idea of the startup and she is a talented entrepreneur from Dera Ismail Khan, KPK. She states that she has come up with the new idea to help Pakistani mothers after she witnessed her older sister and her friends struggling during motherhood.
“I used to see them running around with two children – and a newborn baby in tow – with barely any time for herself,” states Bushra.
She added It used to really affect me seeing her so physically and emotionally worn out all the time. There is also such a lack of accessibility for mothers in Dera Ismail Khan – families are lumped with the trouble of traveling to bigger cities to purchase child-specific products and apparel. I identified the need for a platform like Nani.pk in 2020 at the start of the lockdown and decided to just run with it to help other women like my sister.”
The platform offers multiple childcare products and will provide additional services than just being an e-commerce marketplace. Nani.pk has planned to launch special video content on the platform to help parents care for children. The new platform aims to provide families with all-in-one support during the best and most prestigious chapter of parents’ life.
“Our parents’ generation was very different compared to ours. We’ve seen, and we’re continuing to see, how the world is transitioning so rapidly what with the internet and the advancements in technology,” states the young entrepreneur.
She added, “Given that, parents today, particularly mothers, need a system, a safe space, to learn about motherhood, where they can deeply understand what it means to be a good mother and how to raise healthy, emotionally regulated children!”
The program is currently working with COLABS, a popular co-working space located in Gulberg, Lahore. Bushra runs a team of seven people and aims to create a suitable solution. Nani.pk is slowly taking its route toward a successful future.
She added, “I take pride in the fact that Nani.pk will soon be in a position to provide emotional support to mothers. There was a lot of thought behind the ethos of the brand and the name itself. Nani.pk’s Nani is a modern grandmother who is worldly, wise, plays bridge, is evolved, and knows exactly what’s happening in the world today. She’s not just a warm-hearted grandmother, but also the eternal nurturer, a compass for Pakistani mothers.”