Facebook Meta, a US-Based multinational technology conglomerate, launched a monetization option for Pakistani creators. It means that Pakistani creators can now earn money from Facebook through their content. Foreign Minister Bilawal Bhutto announced this news when he visited Meta’s Asia Pacific Headquarters in Singapore. In a video message, he said:
“Big news from Meta in Singapore. From now on, Pakistani creators on Facebook can earn money from their content through the new Facebook Stars features.
Thrilled to be the First Pakistan Official to visit Meta and get to share this news with you. Thanks, team Meta, for inviting me.”
With this new feature now live in 🇵🇰 creators can monetize their Facebook content. The more stars they get the more money they will earn. Hoping the youth of Pakistan in particular will get more productive use out of their social media. https://t.co/RzewgYv8yQ https://t.co/UX20W0MmQH pic.twitter.com/7KmrJt5UWe
— BilawalBhuttoZardari (@BBhuttoZardari) December 10, 2022,
“We are encouraged to see Meta’s contribution to supporting local business in Pakistan and opening up different ways for Pakistani content creators to generate meaningful, reliable revenue on their platforms. We hope the Stars program will create new opportunities to monetize and play a role in strengthening the country’s digital economy,” he added.
The new feature will allow creators to monetize their text posts, photo posts, and video content. Facebook Stars will enable fans to buy and send digital goods to support creators.
Meta’s new tool is available on Facebook Reels, Facebook Live, photos, on-demand videos, and text posts. All the content creators with at least 1000 followers can monetize their content through Facebook Stars.
Meta’s director of emerging markets for the Asia Pacific region Jordi Fornies said:
“Helping creators to build community and turn their passions into professions is a key part of our continued in Pakistan. Today, we are thrilled to announce that Facebook Stars is open to all eligible creators in Pakistan. So more people can start earning while they grow their audience, creativity, and careers,”
Another US-based multinational technology company, Google, entered Pakistan last week. Google registered itself as a company in SECP for the first time in Pakistan.
Minister for IT and Telecommunication Syed Aminul Haque said following the entry of Facebook and Google, other social media platforms will also establish offices in Pakistan.
