Mehrunisa Azhar, a marketing and strategy expert, has joined Nutshell Communications as Chief Disruption Officer. Mehrunisa specializes in brand strategy, creative execution, film-making, content integration, experiential and digital marketing. Mehrunisa brings her 15 years of extensive experience with brands in FMCG, automotive, banking, telecom, fintech, e-commerce, and social development.
Her professional affiliations include Coca-Cola, Unilever, Colgate-Palmolive, Toyota, Standard Chartered Bank, Mobilink Jazz, ZONG, Levi’s, Careem, Carrefour, VAVA Cars, SWVL, ABHI, and John Hopkins University, ISPR, and other brands. She has worked with multicultural teams and networked with key-market experts in Turkey, Europe, and the US while researching macro business trends and strategic developments around the world. Mehrunisa holds a dual Master’s Degree in Finance and Marketing.
Muhammad Azfar Ahsan, Founder of Nutshell Group & Corporate Pakistan Group, welcomed Mehrunisa to the
team to share her vision on the importance of strategy and disruption.“I have always believed in the power of vision. Vision must be combined with the best strategies and disruptions to ensure you reach your goals and eliminate distractions. It will only improve over time. Strategy and goals need to be continuously adjusted,” he said.
He said that he is confident that Mehrunissa will be a perfect fit for his growing Nutshell Group team and will be a strong member for future success.
