Walee Technologies Pvt. Ltd. (Walee), a prominent influencer marketing technology company in Pakistan, has recently entered into a strategic partnership with Cheetay Pakistan, the country’s leading delivery startup. This collaboration encompasses various aspects of marketing, including social commerce, creator media, and product development. The Memorandum of Understanding (MOU) was formalized during a signing ceremony at Cheetay’s headquarters in Lahore, where both teams engaged in discussions about the challenges and opportunities in the evolving landscape.
Within the framework of this partnership, the teams at Walee and Cheetay will collaborate to drive customer acquisitions by harnessing the potential of influencer and creator ecosystems. Cheetay aims to enhance the reach and effectiveness of its marketing campaigns, delivering increased value and engagement to its customers. Additionally, the two companies will explore product development opportunities and work together on strengthening the Cheetay brand, particularly the Sahar brand.
Ali Imran Memon, Senior Vice President of Creator Media at Walee, expressed his excitement about the partnership, saying, “We are thrilled to collaborate with Cheetay Pakistan. This partnership reflects Walee’s commitment to driving innovative influencer marketing solutions that create meaningful connections between brands, creators, and their target audiences. We look forward to achieving new milestones and delivering exceptional value to the Cheetay brand and their customers.”
Walee stands out as the sole Influencer Marketing platform in Pakistan that provides precise data and discovery capabilities for over 160,000 influencers, comprehensive campaign measurement across various objectives, and a transparent ecosystem that benefits both brands and creators. In the scope of this comprehensive partnership, the Walee team will offer customized solutions to Cheetay, focusing on their key cities, namely Lahore and Islamabad/Rawalpindi.
Ms. Nazia Hashmi Ahmad, Head of Product at Cheetay Pakistan, expressed her enthusiasm about the collaboration, saying, “Cheetay is excited to partner with Walee after the launch of its unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food, and Gifting solutions across Lahore, Islamabad, and Rawalpindi.”
This partnership marks an exciting step forward for both companies as they seek to leverage their strengths to drive innovation and growth in Pakistan’s dynamic marketing landscape. Together, Walee Technologies and Cheetay Pakistan aim to deliver exceptional value and experiences to their customers while achieving new milestones in the influencer marketing and delivery sectors.
